Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition
Thursday, May 16, 2019
The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan’s financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan’s Market Analytics section defends forecasted revenue assumptions. This webcast explains.
Elements of a Business Plan’s Market Analytics Section
Developing the Marketing Plan
Relating the Market Analytics Information to other Business Plan Sections
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*Recognize how to correctly stratify a venture’s target markets
*Recognize how to correctly define segmented market demographics
*Recognize how to research and test segmented market demographics
*Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics
*Recognize how to correctly extend a business plan’s market analytics’ conclusions to other business plan sections
*Market Targeting, Need, Growth, and Trends
*Market Research Testing, Competitive Analysis, Barriers to Entry, and Regulation
*Market Research Sources
*Extending Market Analytics Information to other Business Plan Sections