Webinar

Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition

The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan’s financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan’s Market Analytics section defends forecasted revenue assumptions. This webcast explains.

Syllabus

Lesson 1.

Introduction

Lesson 2.

Elements of a Business Plan’s Market Analytics Section

Lesson 3.

Market Stratification

Lesson 4

Developing the Marketing Plan

Lesson 5.

Relating the Market Analytics Information to other Business Plan Sections

Lesson 6

Conclusion

 

**Please Note:  If you need credit reported to the IRS for this IRS approved program, please download the IRS CE request form on the Course Materials Tab and submit to leighanne.conroy@acpen.com.

Objectives

*Recognize how to correctly stratify a venture’s target markets  

*Recognize how to correctly define segmented market demographics  

*Recognize how to research and test segmented market demographics  

*Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics  

*Recognize how to correctly extend a business plan’s market analytics’ conclusions to other business plan sections

Highlights

*Market Targeting, Need, Growth, and Trends  

*Market Research Testing, Competitive Analysis, Barriers to Entry, and Regulation  

*Market Research Sources  

*Extending Market Analytics Information to other Business Plan Sections 

Additional Information

Designed For

*CPAs
*Attorneys
*Enrolled Agents
*Enrolled Retirement Plan Agents
*Self-directed Retirement Plan Fiduciaries, Custodians, and Administrators
*Self-directed Retirement Plan Account Holders
*Tax Return Preparers
*Financial Planners
*Business Consultants

Vendor

ACPEN

Advanced Preparation

None

Prerequisite

This webcast is an intermediate continuing education webcast.
It is assumed the webcast participant has achieved basic business plan writing skills and understanding

Field of Study

Taxes

Course Number

182101274

Level of Knowledge

Intermediate

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