Pricing Strategy

  • Monday, May 1, 2017 – Monday, April 30, 2018

  • 4.5
    Business Management and Organization

This CPE course explores alternative strategies for one of the most important decisions made by managers: the pricing of its products or services. This course includes in-depth information on the price elasticity of demand, and factors affecting price elasticity. It examines the profit-maximization model and its limitations, as well as procedures for price optimization.


  • Determine pricing decisions for maximizing profit.
  • Identify pricing strategies and the objectives of market skimming, premium pricing, penetration pricing, loss leaders, product bundling/optional extras and product differentiation to appeal to different market segments.


  • Price elasticity of demand
  • Factors affecting price elasticity
  • The profit-maximization model
  • Procedure for establishing the optimum price of a product
  • The tabular approach
  • Limitations of the profit-maximization model
  • Pricing strategies based on cost: Total cost-plus pricing
  • Marginal cost-plus pricing
  • Criticism of marginal cost-plus pricing
  • Marketing-based pricing strategies
  • The product life cycle

Additional Information

Designed For

Management accountants wanting to develop skills in financial performance management
CGMA exam candidates


American Institute of CPAs

Field of Study

Business Management and Organization

Course Number


Level of Knowledge


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