The CFO's Role in New Product Development
Monday, January 15, 2018
1.5CREDITSBusiness Management and Organization
Successful product development involves many people. Sales, marketing, product design, operations, finance and many other activities must work together to turn new ideas into reality. Finance provides a vital role in separating commercially promising ideas from those that are not worth the investment.
This session discusses about how to tie product development strategies to capital planning and operational decision making, along with customer feedback and overall marketing and value proposition strategies. This can be an all-encompassing and sometimes overwhelming discussion, but when executed effectively, can provide powerful alignment and direction. This session will provide valuable insights on how to effectively and efficiently provide new value to your customers and guide your business investment and operating decisions!
*Understand how the CFO can promote (or hinder) new product development
*How to play a leadership role and facilitate the discussion around capital investments related to new and existing products and services
*Establish the appropriate forum in your business to hold effective and holistic value proposition discussions and make meaningful decisions
*Activate and align leaders and departments in your organization to a plan for new investments, existing product investments and product sunset strategies.